It is a short form of search engine optimization. One type of digital marketing process which will enhance your website ranking on search engines while searching about your business, brand product, or service. Suppose someone tries to find out about your business by using certain words in a search engine. These words are considered keywords in the digital marketing industry. An average estimation suggests about 75% of Internet users find out websites via search engines like Google, Yahoo and Bing. The actual definition of keywords may be more clear from a simple example. Suppose you need a prompt graphic designer service and you want to have a company logo for your newly established organization. In that case, you will search on Google that I require a graphic designer in Mahesana. So the word you use for searching "graphic designer in Mahesana" is termed a keyword. So the word graphic designer is the main word because designing graphics is their main product, so I search for a graphic designer. If Google shows the result, anyone means they optimized their website as per the algorithm set by the search engine.
There are some myths that prevail in this context. First is, only the big brands or companies are ranked on search engines. If it is true, you will not find the small companies who are not a big brand or a big company, but still, they ranked on Google. The second myth is SEO is not used nowadays. SEO is and will remain on the top strategy of online business strategy. Because most people are searching anything on Google and if you are not present on Google, you are probably lost your valuable traffic and, more importantly, the clients. The third myth is that SEO will be carried out free of cost. No, it is not like that. Because so many technical aspects are involved in managing SEO, and where technicality is involved, technical personnel is also required. To do SEO is a very lengthy and time-consuming process. So it is mandatory to have technical personnel and some patience for ranking your websites. Thus the SEO cannot be carried out free of cost. These are the common myths that are prevailing for SEO.

Why is SEO important?

Why SEO and why it is important? Did you know that about 90% of online users start searching for something on search engines? To endorse this statement, please recall your memory and analyze how it may take the time you have used a search engine for any query that arises in your mind. I firmly believe that you will agree with these statistics. You create your website and do proper SEO, and then it will be very worth it. It is like your 24 hours salesman or shops opening 24x7. Once your website ranks on the top of the search engine, it will remain in the eyes of the viewers all the time. If you are sleeping, it will work for you, and if you are going on vacation, it will work for you. It will work for you 24 hours daily, and therefore I strongly consider it is your company's sales executive that will work without taking rest.

Basic Fundamentals of SEO

It splits into two segments. On page optimization and Off page optimization. Let's consider the on-page first.

On-PageIt is also bearing different parameters. On-page means whatever the Activity we do on your websites is called on-page Activity. On-page is essential for ranking on SERP. There are several elements involved in the on-page. Page title, meta keywords, meta description, headings, website URL, Alt text, and content. These seven elements are the central part of SEO. SEO starts with auditing these seven elements. Any website must bear these elements to rank its website. Your website never ranked on the search engine if you are not optimizing these elements. Let us discuss one by one each element.

Page title:Any page you want to rank on Google should be optimized with a specific primary keyword of your industry. Most of the people doing SEO are at least optimized the page title of each service page. Generally, these are divided into two fundamentals. The first one is the transactional page and informational. The transactional page has an inquiry form available, or a call to action pop-up is known as the home tab, service tab, contact us are the transactional pages. In contrast, the informational pages are the pages where you are giving some valuable information regarding your industry and business to the visitors. The blogs are informational pages. Whether transactional or informational, all the web pages must be optimized for influential ranking on the search engine.

Meta Keyword:The keyword is a very vast topic. If you optimize these elements, you need to go through the various keyword research tools. Before finalizing the keyword, you need to consider keyword volume keyword difficulties. You need some specific techniques before determining the primary keyword and secondary keyword. You have to optimize each web page with a minimum of three to five most relevant keywords. While optimizing the keyword, you also need to take care of keyword density. You should maintain 3 to 4% keyword density. It is also applied while publishing content.

Meta Description The primary matter is based on which the visitor will visit your websites. To attract more traffic to your website, you should use a unique description, including your USP and a key feature of your business. You have to use some numeric USP. For example, 25+ years of experience, 600+ satisfied customers, and something like that. Having a good meta description containing primary and secondary keyword is proven tactic for your ranking. Based on the description, Google ranks your website. If you investigate, most people at least optimize a page title and meta description with their primary keywords.

HeadingsHeadings are also equally crucial for ranking. H1 and H2 while creating content, you should divide your content into headings and sub-headings as H1 and H2. You should use your primary keyword in H1 and the rest of the titles of your content with H2.

URL. :If your website URL is optimized with your primary keyword, it is a very positive signal to search engines to rank your website on the top. Your website URL should be a minimum length. It should be within 75 characters.

Content:Creating and publishing quality content is very important. Google ranked those websites on the top very fast with good informative quality and plagiarism-free content. Google loves fresh content. Industry report suggests that each web page contains a minimum of 1500 to 2000 words of content.

Now the next point is to be taken care of is Off-page Activity; This is the central part of website SEO. If you do well enough on-page but do not perform off-page Activities, then you may be in trouble. Your on-page efforts will be ruined due to the lack of a proper backlink. It is synonyms of off-page Activity. Let me explain what off-page Activity or backlink is. The trust, vote, and credential of other websites given to your website is called off-page Activity or called backlink activity. For example, when you create a Facebook page, you will provide your companies details along with your website URL, so Facebook is one backlink for your website. And as statistics suggest, you need a large number of quality backlinks to rank your website. If any website gives its credential to your website, it directly affects your page authority and domain authority. It has been analyzed that if you have excellent page authority and domain authority, the chances of ranking on the top will also be more. For example, Facebook has 99% domain authority. It will only come when your website URL is shared on many websites.

How to get a backlink

There are several methods for getting strong backlink. There is a particular category of websites where you create your profile and share your website URL. (1) Create your profile on all the social media websites. (2) List your business in classified websites like Just-Dial, India Mart, etc. (3) Find out the blogger's websites of your industry and start blog posting (4) URL shortener website (5) Image Sharing websites like Pinterest, and many more the list is long. The off-page Activity is a time-consuming process. It takes months to share your websites on various types of websites. You have to spend hours to get 4 to 5 high-quality backlinks. It also depends on which kind of website you search for a backlink. Be aware that there are many players available in the market who are selling high pa/da backlinks, but we cannot trust most of them. You have to apply your effort manually to explore backlinks activity for websites.

The third part of SEO is called technical aspects.

To effectively implement SEO and its proper optimization, your website should be connected with the two most essential tools. The first is Google Search Console, and the second is Google Analytics. Both the tools are the free tool of Google. These tools shall keep close watch on your each web page visitors. Without that, you may not come to know from where and from which website the visitors come to your website. It also gives a glimpse of the demographic data of the visitors to your websites. All the parts are equally important because each has its significance.

SEO service by Ace Digital Care

Ace Digital Care is providing both types of SEO services on-page and off-page. We are experts in SEO service, and we offer it from scratch. We do provide both types of SEO separately also. Suppose your website's on-page is well optimized, then it is not mandatory to do it again. We will do only Off-page Activities. But we sincerely suggest that for anyone who wants their website on the top of the search engine, then on-page and off-page is also essential.

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